8 Essential Skincare Tips for Your 30s
Last Updated on January 26, 2025 by Amy
Turning 30? It’s time to level up your skincare game. The best skincare tips for those over 30 focus on maintaining your skin’s health and radiance while addressing the early signs of ageing. A simple and targeted skincare routine can make all the difference, whether you’re noticing a few fine lines or dealing with unexpected breakouts.
If you are new to skincare, this may all feel a little overwhelming, but now is the ideal time to start a consistent routine. Need guidance? Check out my daily morning skincare routine post for a step-by-step guide and product recommendations.

Key Takeaways:
- Follow a structured morning and nighttime routine with products suited for your skin type.
- Include anti-ageing ingredients like retinoids and collagen boosters for lasting benefits.
- Consistency is key—find a daily skincare routine for your 30s that works and stick to it.
Common Skin Concerns in Your 30s
In your 30s, your skin undergoes noticeable changes as collagen production slows and environmental damage accumulates. This can lead to:
- Fine Lines & Wrinkles: Particularly around the eyes and mouth due to decreasing skin elasticity.
- Pigmentation & Dark Spots: Past sun exposure may result in more prominent dark spots, making anti-ageing skincare products essential.
- Changes in Skin Texture and Elasticity: Your skin may feel less smooth due to reduced collagen, which is key for keeping it firm. As a result, your skin may also lose some of its elasticity, making it less resilient. Dryness can become more common as your skin’s natural oils decrease.
- Hormonal Changes: For women, the never ending hormonal rollercoaster is still going strong in our 30s. Hormonal fluctuations may cause more breakouts or lead to changes in your skin type. If you have been pregnant you may also experience areas of pigmentation called melasma.
8 Things to Change in Your Skincare Routine
As someone in my mid-30s, I’ve starting noticing fine lines, pigmentation, and a reduction in skin plumpness. While these changes can feel disheartening, there are plenty of steps you can take to slow down the signs of ageing. Here are eight essential changes to consider:
1. Incorporate Antioxidants
Antioxidants like Vitamin C and E help protect your skin from environmental damage and free radicals. They can also brighten your complexion and even out skin tone. Look for serums or moisturisers that contain these powerful ingredients. Apply antioxidant serums in the morning before your sunscreen to give your skin an extra layer of defense.
2. Start Using Retinoids
Retinoids, derivatives of Vitamin A, are renowned for their anti-ageing properties. They promote cell turnover, reduce fine lines, and improve skin texture. Retinol, a popular over-the-counter option, is effective but milder compared to prescription-strength retinoids. For those with sensitive skin, bakuchiol is a gentler alternative that delivers similar benefits without irritation. Start with a lower concentration to allow your skin to adjust and gradually increase as needed. Learn how to build a morning and night skincare routine with retinol here.
3. Upgrade Your Moisturiser
As you age, your skin tends to become drier. Switch to a more hydrating moisturiser that contains ingredients like hyaluronic acid, ceramides, and peptides. These ingredients help to lock in moisture and support your skin’s natural barrier. Consistent hydration is key to maintaining a youthful complexion, as it helps reduce fine lines and dryness.
4. Never Skip Sunscreen
Sun protection is crucial at any age, but it becomes even more important in your 30s. UV damage can accelerate the ageing process, leading to wrinkles and sunspots. Use a broad-spectrum SPF 30 or higher every day, even when it’s cloudy. Sunscreen is your most powerful anti-ageing weapon.
5. Exfoliate Regularly
Exfoliation helps to remove dead skin cells, promoting a smoother and more radiant complexion. Opt for gentle exfoliants like alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) to avoid irritating your skin. Aim to exfoliate 2-3 times a week. Chemical exfoliators use acids like AHAs or BHAs which dissolve dead skin cells gently, making them suitable for mature skin. These are some of my favourite exfoliating acid toners for oily and combination skin. If your skin is more on the dry and sensitive side then these gentle acid toners will be better suited.
6. Add Anti-Ageing Serums
Serums packed with active ingredients like Vitamin C, niacinamide, azelaic acid, hyaluronic acid and peptides are skincare essentials in your 30s. These lightweight products address specific concerns like dullness, wrinkles, and dark spots. Many serums are multitaskers, perfect if you’re a skincare beginner or prefer a streamlined routine. For those with limited time, serums that tackle multiple concerns can be game-changers.
7. Pay Attention to Your Eyes
The skin around your eyes is delicate and often shows the first signs of ageing. Invest in a good eye cream that targets concerns like dark circles, puffiness, and fine lines. Ingredients like caffeine, hyaluronic acid, and peptides can be particularly effective.
- If puffiness is your main concern check out these hydrating eye creams for puffy eyes.
- For dark circles, there are some fantastic brightening eye creams.
- Retinol eye creams are essential for general anti-ageing and improving skin texture and tone.
8. Don’t Overlook Lifestyle Factors
Your lifestyle plays a significant role in how your skin ages:
- Stress & Sleep: Poor sleep and high-stress levels increase cortisol, which breaks down collagen and leads to premature ageing. This can be challenging to manage at this stage in our lives when we are often bringing up young families, climbing the career ladder or both!
- Diet: A diet rich in fruit, vegetables and healthy fats can provide essential nutrients. This helps to maintain a glowing complexion.On the flip side, high-sugar foods can worsen dullness and acne.
- Sun Exposure: Wearing sunscreen daily is crucial for preventing UV damage, a key part of any effective anti-ageing skincare routine.
- Hydration: Drinking enough water and limiting alcohol intake keeps skin hydrated and firm.
Do you have any favourite skincare products or tips that have made a difference to your skin in your 30s? I would love to hear them! Share them in the comments below!