The Best Beauty Pie Products in 2025
Last Updated on March 10, 2025 by Amy
I’ve been a devoted fan of Beauty Pie since 2017, and I still remember the thrill of discovering this hidden gem. Back then, it felt like a secret club, an insider’s treasure trove. Today, Beauty Pie is a well-known name in the beauty world, continually growing and evolving. Naturally, product costs have risen over the years (what hasn’t?), and my enthusiasm has wavered at times. Yet, I always find myself returning because some products are simply unbeatable. Read on to discover the Beauty Pie essentials I’m using in 2025 that I can’t find substitutes for anywhere else.
How does Beauty Pie work?
I won’t go into a lot of detail here as I think most of you beauty enthusiasts out there know how Beauty Pie works by now! For those unfamiliar, Beauty Pie operates on a membership model, offering high-quality beauty products at a fraction of traditional retail prices. With monthly or annual membership plans, members can access a wide variety of skincare, makeup, and wellness products sourced from the same labs as luxury brands. By cutting out the middleman, Beauty Pie allows members to purchase these products at near-cost prices. Their expanded range now includes everything from hand soap to LED facial treatment masks.
The only downside I find with Beauty Pie is their non-member pricing, which can be quite steep. Personally, I wouldn’t want to pay those higher prices for many of their products. To get the best value, I highly recommend signing up for a membership. It makes purchasing from them much more cost-effective.
Japanfusion Pure Transforming Cleanser
Price: £10 for members/£25 for non-members
If you’re searching for a cleanser that removes impurities without stripping your skin, the Japanfusion Pure Transforming Cleanser is a top choice. This innovative gel-to-oil-to-milk formula effectively dissolves makeup and grime, leaving your skin feeling soft and hydrated. Enriched with antioxidant-rich plant extracts and Japanfusion’s signature Jabara extract, it also protects against environmental stressors and enhances your skin’s natural glow.
I love using this product as my second cleanse in the evenings. When I have a little more time in the mornings it also features in my morning skincare routine. It effortlessly removes any remaining traces of makeup, oil, and dirt, leaving my skin clean but not stripped. While many cleansers make my face feel dry and tight, the Japanfusion cleanser is hydrating yet highly effective.
Why You Need It:
- Gently removes impurities and makeup
- Hydrates and softens the skin
- Protects against environmental stressors
- Suitable for all skin types, including sensitive
How to Use
It’s best applied to dry skin, massage in until the texture becomes more slippy. Then add water until it becomes milky. Beauty Pie advises that you rinse it off but I prefer removing it with a damp facecloth.
Happy Face 10% Azelaic Acid Skin-Clearing Gel-Cream
Price: £22 for members/£60 for non-members
Azelaic acid is known for its anti-inflammatory and antibacterial properties, making it a perfect choice for those with acne-prone or sensitive skin. Beauty Pie’s Happy Face Pure Azelaic Acid is a lightweight serum that helps to reduce redness, control oil production, and brighten the complexion. It’s gentle yet effective, making it suitable for daily use.
This product is a relatively new addition to my evening skincare routine. I am impressed by what I have seen so far. It’s been amazing for my hormonal breakouts and leaves my skin feeling calmer and more balanced.
Why You Need It:
- Reduces redness and controls oil production
- Brightens the complexion
- Suitable for acne-prone, sensitive and rosacea-prone skin
How to Use:
Apply morning and/or evening onto clean skin, or over your favourite hydrating serum. Beauty Pie recommends building up tolerance slowly if you are prone to sensitivity. I prefer using it in my evening routine, after cleansing and following with a moisturiser.
Check out my detailed review of Happy Face here!
Superactive Capsules Extreme 30% Vitamin C Serum + Resveratrol + Oryzanol
Price: £24 for members/£60 for non-members
These Vitamin C capsules are a recent addition to my skincare routine, so this review is based on first impressions. After running out of my reliable Allies of Skin Vitamin C Serum, I decided to try these from Beauty Pie. They’re described as the brand’s most intense form of Vitamin C, which initially concerned me due to past reactions to strong Vitamin C products. However, after using them three mornings a week for a month, I’ve had no adverse effects.
My skin appears brighter, and I love the texture—they absorb quickly, feel hydrating without greasiness. They occasionally cause brief tingling if I apply on damp skin but it subsides quickly.
Why You Need It:
- Provides powerful antioxidant protection from environmental damage and premature ageing
- Brightens and evens skin tone
- Stimulates collagen production
- Convenient single-dose capsules- great for travel!
- Lightweight and fast-absorbing
How to Use:
You can apply one capsule directly to your skin or mix it with moisturiser. If you have sensitive skin or rosacea-prone skin it is recommended to build up the dose gradually.
Super Healthy Skin Featherlight UVA/UVB SPF 50 Suncreen + Primer
Price: £15 for members/£50 for non-members
Over the years, I’ve tested countless facial sunscreens, but I always return to this one. Its lightweight, non-comedogenic formula absorbs quickly and effortlessly into the skin. It seamlessly blends with other skincare products and makeup, never causing any pilling. Plus, it doubles as an excellent makeup primer! For more summer must-haves, be sure to read my post on Best Beach Beauty Products for Your Summer Vacation.
Why You Need It:
- High SPF protection against UVA and UVB rays
- Lightweight and non-greasy
- Acts as both a sunscreen and a makeup primer
- Suitable for all skin types, including sensitive and acne-prone skin
How to Use:
Apply to moisturised skin in the morning and wait 60 seconds before moving to the next step in your routine.
Triple Hyaluronic Acid Deep Moisture Miracle Cream
Price: £22 for members/ £90 for non-members
The Beauty Pie Triple Hyaluronic Acid Deep Moisture Miracle Cream lives up to its name, delivering intense hydration and a smooth, radiant complexion. Packed with three types of hyaluronic acid, it penetrates different skin layers to provide long-lasting moisture and plumpness.
The cream’s texture is luxuriously rich yet non-greasy, making it perfect for daily use. I was concerned this would be too heavy for my combination skin but it absorbs quickly, leaving the skin feeling soft and refreshed without any sticky residue. It is a little too much for my skin during the day in the summer but is perfect as a night cream. If your skin tends to be on the dry side, this should work well as a day cream.
Why You Need It:
- Full of skin-loving ingredients like squalane and ceramides
- Strengthens the skin barrier and locks in moisture
- Lightweight yet hydrating
- Reduces the appearance of fine lines
How to Use:
Apply generously to cleansed skin after your serum of choice. Can be used in the morning and/or evening.
One-Powder Wonder Uberlucent Universal
Price: £12.50 for members/£35 for non-members
This is hands down the best pressed powder that I have ever used. This universal, invisible setting powder works for all skin tones and types. It blurs imperfections, controls shine, and sets makeup for a long-lasting, smooth finish. Its ultra-fine texture ensures your skin looks natural and never cakey. It stops my oily-combination skin from becoming oily without looking heavy or cakey. It also works well for top ups throughout the day if my skin gets too shiny.
My only issue with this product is that the powder breaks quite easily. My two-year-old dropped mine last week and it smashed into a million pieces! This is the 2nd time this has happened to me with this product. I am currently using a powder from another brand while I await my next Beauty Pie order. However, this has been definite proof that this powder is more than worth repurchasing despite this one flaw. My make up definitely hasn’t been looking as good without this product.
Why You Need It:
- Universal shade for all skin tones
- Blurs imperfections and controls shine
- Sets makeup for a long-lasting finish
- Doesn’t settle in fine lines
How to Use:
Lightly sweep over your t-zone with a large powder brush. I use it with the Beauty Pie Large All-over Face Powder Brush (£13.50). This picks up the perfect amount of product for even coverage.
Superluminous Under-Eye Genius
Price: £12 for members/£25 for non-members
This dupe for the much-loved and sadly discontinued Becca Under Eye Brightening Corrector is definitely up there in my top 5 Beauty Pie products. As a perpetually exhausted Mum of two with chronic dark circles, I will never be without this product. I even included it in my New Mum Beauty Products post as one of my essential postpartum beauty products.
It comes in 3 shades and Beauty Pie’s description of ‘wake-up make-up’ is spot on. I have long come to the realisation that my dark circles will never completely disappear but this product can easily fake 8 hours of sleep. It contains light-reflecting particles and hydrating ingredients to ensure a smooth, natural finish without creasing or caking.
Why You Need It:
- Full coverage for dark circles
- Brightens and lightens the under-eye area
- Smooth, natural finish with no creasing or caking
How to Use:
Apply over eye cream with your ring finger. Pat gently from the inner eye outwards and follow up with concealer.
Everyday Great Skin Hyaluronic Blur Concealer
Price: £12.50 for members/£25 for non-members
The Beauty Pie Everyday Great Skin Concealer offers seamless coverage with a lightweight feel, making it a must-have in my makeup bag. Its creamy, blendable texture allows for easy application, providing customisable coverage from light to full without any cakiness.
This concealer effectively masks dark circles, blemishes, and redness without settling into fine lines or creases. Despite often struggling with cakey concealers under my eyes, this one delivers natural coverage, keeping my eye area flawless all day.
Why You Need It:
- Lightweight and blendable
- Long-lasting wear
- Natural, radiant finish
- Suitable for sensitive skin
How to Use:
Apply to dark circles or imperfections and blend. I prefer using a concealer brush but you can also get good results with a sponge or fingers.
Wondercolour Longwear Cream Eyeshadow Stick
Price: £12 for members/£30 for non-members
Beauty Pie’s Eyeshadow Sticks are ideal for a quick and easy makeup routine. These creamy, long-lasting eyeshadows come in a variety of stunning shades, gliding on effortlessly and blending seamlessly. As a busy mum with limited time to get ready, these eyeshadows have become essential in my everyday makeup kit. They help me achieve a polished look in seconds. Plus, they’re highly buildable, making them perfect for both subtle and dramatic styles.
The recent reformulation of this product has eliminated any creasing or settling into fine lines. I remember using a Beauty Pie eyeshadow stick a few years ago that turned green and creased after a few hours of wear. Thankfully, they have resolved this issue, ensuring I no longer look ready for a Halloween party! Thank you to Beauty Pie for this improvement!
Why You Need It:
- Long-wearing and easy-to-apply
- Doesn’t tug on the skin
- Available in a range of beautiful shades
- Perfect for both subtle and dramatic looks
How to Use:
Glide onto the eyelids and smudge with your fingertips or a brush. It’s as quick and easy as that!
Soul Providers: Re-energizing Dry Oil Sugar Scrub
Price: £16 for members/£50 for non-members
Turn your shower into a spa experience with the Soul Providers Energizing Dry Oil Sugar Scrub. I would buy this forever for the smell alone! This luxurious scrub combines exfoliating sugar crystals with nourishing oils, leaving your skin smooth, soft, and hydrated.
Why You Need It:
- Exfoliates and nourishes the skin.
- Leaves skin feeling soft and smooth.
- Refreshing citrus and ginger scent.
- Ideal for prepping skin for self-tanner
How to Use:
Massage onto damp skin in circular motions, then rinse off. Follow with your favourite body moisturiser for best results. This product can make your shower really slippy so watch out for that!!
Beauty Pie continues to offer high-quality beauty products at a price that is hard to beat. The Superluminous Corrector, One-Powder Wonder and Japanfusion Cleanser are enough to keep me returning to Beauty Pie forever. Whether you’re a long-time Beauty Pie fan or a newcomer, these products are well worth trying. You might just find your new beauty essentials among these standout products.
